With the Keyword Planner tool, you can search any keyword you choose and see its monthly volume, difficulty, and organic clickthrough rate (CTR).
#Seo tools keyword professional#
It makes for a less overwhelming user experience for those who aren't professional search marketers, without skimping on the metrics you really want. While Moz doesn't include as many data points as some of the other full-featured SEO tools (like SERP position history or the total number of keywords a competing result ranks for), we consider that a benefit. Moz's SEO platform offers several different tools designed for keyword research. But for this roundup, we wanted to focus specifically on keyword tools designed for the research phase for organic SEO keywords.
#Seo tools keyword free#
If you're looking for an app that fits into either of those buckets, Google's free tools are absolutely worth a try. Keyword tracking tools (like Google Analytics and Google Search Console) that monitor the keywords your site already ranks for. PPC-focused tools (like Google Keyword Planner) that focus on search ads, including metrics like cost-per-click and competitive ad analysis. While several Google tools include keyword research features, they fall into two buckets: You may have noticed that none of Google's free keyword tools made our list-that's not an oversight. All the tools below offer a plan at or below $120 per month, and most of them offer a free version of some kind.
#Seo tools keyword software#
SEO software can get pricey, so we narrowed down our list to include only those keyword research tools that are within reach for the average SMB. We're looking for tools that any business owner or marketer can use to quickly understand their target keyword and optimize their site to rank for it.Īffordability. There are tools (like Ahrefs, Semrush, and Moz) that do complete SEO analysis on your site, checking for everything from site speed and technical details to domain authority and topic clusters. You shouldn't have to be a 10-year SEO industry veteran to use keyword research tools-the best tools offer simple, straightforward suggestions to optimize for your keywords. Every tool we included pulls data in from Google at a minimum. You should be able to trust that your keyword data is free of errors and biases, so considering where the data in each keyword research tool comes from was an important step for us. All of the apps we selected include, at minimum, traffic, keyword difficulty, and competitive SERP analysis.ĭata sources. The best keyword research tools give you all the data you need to rank for your chosen keyword. But there are so many different ways to use keyword data, so we wanted to find tools that could handle a variety of use cases, along with a few designed for some of the most popular uses for keyword research.ĭuring testing, we looked primarily at the factors below to determine which apps made our list.ĭata included. The features that make for a great keyword research tool are pretty straightforward: you search for a given keyword, and the tool tells you about it.
What makes a great SEO keyword research tool? Keyword Surfer for an SEO keyword research browser extension QuestionDB for finding question-based keywords GetKeywords for local SEO keyword research Wincher for optimizing your entire website Moz Keyword Explorer for the best all-around SEO keyword research tool The best SEO keyword research tools in 2021 After in-depth testing, here are the eight best, including the all-around greats and apps built for more specific use cases. To help, we considered over 50 tools for keyword research.
That's why it's important to choose the right keyword planner tool. When done poorly, they can complicate your search and slow you down. They make it easier to find the right keywords to target and give you the data you need to actually rank for them. When done right, the best SEO keyword research tools simplify and streamline your SEO workflow. They also range from totally basic and unhelpful to super valuable. There's no shortage of tools purpose-built for keyword research (literally hundreds of them), and they run the gamut from beginner-focused to highly advanced.
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